The City of West Covina is a fair-sized city in terms of area and considered a minority-majority city. West Covina has very well kept neighborhoods that attract many families. A large part of the city is middle class, with upper middle class and upper class neighborhoods. West Covina boasts one of the San Gabriel Valley's top concentrations of households with annual income in excess of $78,000.

The South Hills area of West Covina is home to the most expensive homes in the San Gabriel Valley; many multi-million dollar homes are in the South Hills area. The South Hills area starts along Merced past Azusa Ave and continues through a variety of hills with mansions and ends at Grand Ave. The South Hills Country Club is a private country club located at 2655 S Citrus St West Covina, CA 91791, across from South Hills High School. West Covina is a diverse city with a booming economy. The city has attracted many large businesses like Mercedes-Benz, Regal Entertainment, and Big League Dreams Sportsplex. The city has two major shopping areas. One is on the west side and one on the east side of town: Westfield West Covina and Westfield Eastland, both owned by Westfield. Westfield West Covina is a large regional mall located near the Civic Center. Close by are The Lakes Entertainment Center, which is home to Edwards 18 Cinemas; restaurants; and 1 bar & night club. New restaurant's like Norms and Bobs Big Boy are opening up in West Covina. West Covina is also building a new 2-and-half-star hotel near the Eastland Center.